Apple Offers iTunes Movies to Rival Company Samsung

Apple CEO Tim Cook tries out the new iPad Pro as singer Lana Del Rey (middle) looks on during an Apple launch event in the Brooklyn borough of New York
Apple CEO Tim Cook tries out the new iPad Pro as singer Lana Del Rey (middle) looks on during an Apple launch event in the Brooklyn borough of New York, U.S., October 30, 2018. (Photo: REUTERS/Shannon Stapleton)

Many users will wonder why Apple has made a deal to its South Korean competitor Samsung. Today, Apple and Samsung have officially announced a deal, which is to add iTunes on Samsung TV. Apart from that, the iPhone maker is expected to apparat CES Show 2019, in which is not the usual thing the company does.

What to expect on this deal?

The iPhone maker will offer its iTunes movies, as well its TV shows on Samsung's archival sets. Ahead of CES 2019 show, which will be held on Tuesday, January 8, at Las Vegas Convention Center, the US tech company revealed its plan to shift toward developing into a tech-and media-services company as sales of gear like the iPhone continue to decline.

According to Gene Munster, a longtime Apple watcher, " Apple is willing to change its hardware-first approach and work with third parties to boost services revenue."

The tech company also shocked its investors by announcing that its iPhone sales missed expectations for the holiday quarter. Its all-time record services revenue delivered $10.8 billion for the quarter.

2019 may bring a lot of changes to Apple and to its loyal customers. Recently, the company posted a huge advertisement on the side of a hotel that overlooks the Las Vegas Convention Center. Its rivals Google and Amazon are expected to appear at this year's CES.

The huge ad that takes up about 13 floors of the building has a message that reads, "What happens on your iPhone, stays on your iPhone" alongside the URL to Apple's privacy website. As of the moment, the ad message remains a mystery. Maybe fans should wait for other announcements at CES show 2019.  

Meanwhile, Google and Amazon are expected to have a lot to show at the CES Show 2019. Their partners will also appear in the event. There will be new TVs, other appliances, and gadgets with Amazon Alexa and Google Assistant built-in that will be introduced. According to CNBC, Google tripled the size of its presence.

Apple is facing the biggest challenge

Earlier this year, Apple CEO Tim Cook issued the company's first profit warning in 16 years, Forbes reported. This is not the fist time this problem happened to the company-the last one happened in June 2002.

About $9 billion drop in sales to approximately $84 billion from the high-end of its initial guidance of $93 billion for the last quarter of 2018. Unlike in 2017, its total revenue for the holiday quarter was $88.3 billion. 

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