Amazon’s IMDb Introduces Freedive, A Free Video Streaming Service

Amazon Launches IMDb Freedive, an ad-supported video streaming experience.
Amazon Launches IMDb Freedive, an ad-supported video streaming experience. (Photo: Facebook/Amazon)

Rumors about Amazon working on a free video streaming service finally comes to an end as Amazon's IMDb unveils their early year surprise to movie lovers.

Amazon's IMDb announced on Thursday the unveiling of Freedive, a free video streaming service. IMDB is Amazon's own TV and film website.

Freedive is probably something to talk about because unlike other streaming services such as Netflix, it does not lock viewers into subscription as it is ad-supported and does not require any subscription to enjoy.

IMDb CEO Col Needham said in a press release states that this is the season when customers are relying more on IMDb for movies and TV shows to decide what to watch. He also assured that the company will not stop in enhancing IMDb Freedive according to customers' feedbacks. He added that Amazon is working to make Freedive more widely available even on IMDb mobile applications although no specific applications were mentioned yet.

The Engadget hints that Freedive will be available in the U.S. IMDb website as well as on Amazon Fire TV devices, phone, big screens, and laptops.

Freedive already has a long list of available movie titles such as the Monster, A Few Good Men starring Tom Cruise and Demi Moore, the Oliver Sack original Awakenings, the American neo-noir psychological thriller film Memento.

Among the titles to watch at Freedive are seasons of the American sitcom The Gilligan's Island produced by Sherwood Schwartz, The Bachelor, an American dating and relationship reality television series, Heroes, an American science fiction television drama series, Fringe, an American science fiction television series, Foxcatcher, Run Lola Run, True Romance, The Last Samurai and a lot more.

Amazon's IMDb Freedive will also be featuring the x-Ray, a service powered by IMDb that gives viewers deeper access to the titles they watch such as music, cast, crew and more.

Amazon aims to use the IMDb Freedive as a platform to catch up with Facebook and Google who are currently in the lead when it comes to the digital ad space. The company intends to use the free video streaming service to open itself for more doors of advertising revenue.

Amazon is taking this big leap just in time when AVOD - ad-supported video-on-demand is almost the main focus of the video streaming industry. Amazon may have adapted the idea from The Roku Channel, its competitor that offers ad-supported movies, news, sports, and other entertainment. Roku is continuing to expand its content availability, according to The Tech Crunch.

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