Hilton Hotels Sets Targets On Doubling Mark On The Asia-Pacific Region

Hilton Hotels, one of the world's globally competent hospitality companies, have been looking at making more than just a single mark in the Asia-Pacific area. According to Commercial Real Estate, the company is looking to create double the footprint it already had in the region within the next five years.

The company is looking at 23 new properties in addition to the already-existing 27. According to reports, there are already developments under construction. This includes the 245-room Hilton property in the Parramatta area in Sydney--opening in 2023--and the 600-room Hilton on the Southbank region in Melbourne, also scheduled to open in 2023. These properties mark the return of the brand in Australia, whee the company has been out for five years since its opening in 1969.

Another Hilton brand, the DoubleTree group, will open a new hotel on the Perth waterfront, to be followed by another in the Box Hill area in Melbourne. These properties are scheduled to open in 2020, with a Fremantle property in the works to launch in 2022. The newest mid-market brand, the Hilton Garden Inn, will be opening in Suva in 2020.

Hilton is not only dedicated to expanding its global footprint. They're also committed to lessening their environmental footprint. Hotel Management reported that the company is looking at a target of doubling its social impact investment by 2030. Hilton hopes to use science-based targets in its quest to keep its group of companies environment-friendly.

The company will also double the amount it currently spends with its suppliers whether local or minority-owned. These goals are part of the company's Travel with Purpose strategy--a 'company responsibility' goal--and also done in partnership and in support of the United Nation's 2030 Sustainable Development Agenda.

Christopher Nassetta, president and CEO of Hilton and chairman of the World Travel & Tourism Council, said that the company is 'driven' by its goal of having a positive impact--whether in surrounding communities in areas where they have a presence or elsewhere. By doing this, according to Nassetta, they are making sure that these places remain attractive for customers and future generations as well.

Hilton is currently about to turn 100 in May. Perhaps, in commemoration, they are also looking to open one of its top brands, the Conrad, in Sydney or Melbourne. The Hilton in the CBD is due for renovations this year to the tune of a multi-million dollar project.

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