GM Reveals Plans To Build Electric 4x4 Pickup Truck

GM Electric Pickup
The new Baojun RM-C concept vehicle by SAIC-GM-Wuling Automobile is seen onstage in Shanghai, China (Photo: Reuters)

To catch up with Ford, Tesla, and Rivian in the race to electrify the pickup world, GM has now announced plans to build its own battery-powered pickup truck. The United States' largest automaker revealed that has long been planning for an electric product that would secure its position as the country's best pickup truck manufacturer.

GM's announcement has had mixed reviews from its customers, which are mostly ranchers, handymen, and those that love large pickup trucks. The company's core client base for its large 4x4 pickups are apparently unsure about how they feel about an all-electric product.

Analysts are also questioning whether there is an actual lucrative market for electric pickups right now. The preferred powertrain for pickup trucks has always been diesel, given its reliability and power. The durability and long-term capabilities of electric powertrains are largely still unknown, which is likely why most pickup users would have a hard time considering the transition.

The automotive manufacturer's CEO Mary Barra recently mentioned that they were not prepared to lose their position as one of the top manufacturers in the pickup truck segment. Barra did not immediately give any specifics about their upcoming product nor did she mention when it could be made available to the public.

Market insiders have speculated that GM may be planning to build a full-electric version of its large Chevrolet Silverado pickup truck. However, some have speculated that GM may be going for a more midsized option, likely an electric version of its small Chevrolet Colorado.

Apart from fully-electric sedans, the United States has been relatively slow to adopt other types of electric vehicles. Sales of electric vehicles have jumped in recent years, but market share is still very low when compared to fossil fuel-powered models. The bulk of all fully-electric sedans in the country are comprised of Tesla's Model 3 sedans. However, other manufacturers are slowly catching up with the introduction of their own electric models. Companies such as Audi, Porsche, and Jaguar have recently introduced their own electric models, which are planned to go on sale very soon.

Tesla was the first company to introduce to the public the idea of a fully-electric pickup truck. The company's CEO Elon Musk had hinted that its pickup could be revealed within the year. Unfortunately, electric startup Rivian beat Tesla to the punch by unveiling its R1T electric pickup at the Los Angeles Auto Show last year. Meanwhile, Ford recently revealed its US$500 million investment in Rivian to help it develop an all-electric version of its best-selling F-150 pickup truck.

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