Disney Takes Theme Park Industry Competition To Another Level With Star Wars: Galaxy's Edge Arrival
Disney seems to take the competition in the theme park industry to another level with the coming of the new Star Wars land, the Star Wars: Galaxy's Edge. The new attraction's arrival doesn't only threaten other competitors but also other rides at Disneyland that may get canceled.
According to the Orange County Register, Disney seems to be breaking the theme park industry's established tradition with the arrival of the new Star Wars land. It is also possible it is trying to prove its authority as the business' leader by striking a blow against its upstart competitors.
The coming of Star Wars: Galaxy's Edge and Disneyland's marketing seems to draw a major challenge in the business. Other theme parks look like it needs to match what Disney has been doing to stay afloat and hold on to its market share.
Disneyland recently revealed a new annual pass, the Disney Flex Pass, which let people book reservations on the days that could have been blocked out on almost the same price ticket. Reportedly, what the company did is a good move to bring back former Disney visitors who felt like they had been priced out over the years.
To compete with Disney, Knott's Berry Farm made it to the list of the nation's top 10 theme parks by enticing guests who are looking for a better value than Disneyland. Universal Studios Hollywood, alternatively, also ramp up the competition with its Wizarding World of Harry Potter attraction.
Knott's Berry Farm and Universal Studios Hollywood have established itself as good alternatives to Disneyland for people who want to have fun and enjoy. But just like the latter, the two theme parks also doing what Disney has been doing, getting more money to people as much as possible, but continuously giving them a different experience so they will still keep coming.
Meanwhile, longtime Disneyland fans are worried about Star Tours due to Star Wars: Galaxy's Edge's arrival. Visitors who love the 1987 flight simulator fear that it might get canceled and depart the theme park because of the new attraction.
But, Mercury News confirmed Star Tours would stay at Disneyland. The fan-favorite ride would continue to operate despite Star Wars: Galaxy's Edge coming. "Our other Star Wars offerings - Star Tours and other things that we have in the park - those are not going away," Imagineering portfolio creative executive Scott Trowbridge said. "We have no plans right now. We're not announcing any changes to any of that stuff right now."
The Star Wars: Galaxy's Edge will be open on May 31 and will be the home of the new generation of Star Wars stars like Rey, Finn, Kylo Ren, and Poe Dameron. The Star Tours, on the other hand, will be the house of the classic and iconic characters of the movie franchise such as Darth Vader, Yoda, Luke Skywalker, Princess Leia, and Han Solo.