Poland Promotes Malaysia As A Conducive Business Destination

Malaysia business district
A view of a building site beneath the Petronas Towers in Kuala Lumpur, Malaysia, February 18, 2016. (Photo: REUTERS/Olivia Harris)

Poland's trade experts are confident that Malaysia is a suitable business destination for Polish entrepreneurs who want to grow their businesses due to the Asian country's welcoming consumer behaviors.

The Polish Investment and Trade Agency (PITA) said it believes that the Malaysian market is conducive for high-grade Polish products for a number of factors that make the country highly receptive of foreign produce.

"We are promoting Malaysia as a premium market," Head of PITA, Przemyslaw Zareba, said of the Malaysian market. He added that Polish manufacturers in various sectors are encouraged to explore the country's business opportunities.

On the other hand, Zareba pointed out that interested entrepreneurs should comply with the country's halal certification processes. To help ease the burdens of Polish businesspeople, PITA is helping in properly educating entrepreneurs with the halal system.

Zareba said that moving forward, PITA is expecting businesspeople in Poland to sell products "based on halal certification" to ensure that they will meet the needs and requirements of the Malaysian market.

In Malaysia, PITA has a Foreign Trade Office (FTO) wherein Polish business owners can collaborate with Malaysian entrepreneurs. Trade associations under the Polish FTO also allow for business events and conferences where both parties can develop business relations.

Late last month, Polish ambassador to Malaysia Krysztof Debnicki noted that the country is one of the best examples of proper administration. He said while the country appears to be in the developing stage, it is already developed in a way.

Debnicki noted that he doesn't recognize Malaysia now ever since he first toured the country in 1986. He told local media that the economy has developed and grown so much over the past few decades.

Malaysia and Poland first established diplomatic ties in 1971. While developments in cooperation moved slowly in the past, the new government under Prime Minister Tun Dr. Mahathir Mohamad is expecting increased collaboration with other countries in the west.

There are only 15 Polish firms operating within the Malaysian market but many business owners are considering tapping into new sectors to also open joint opportunities with Malaysian businesses.

Meanwhile, the two partnering countries made it to the top 10 list of global business destinations. China is still in the first place, with the United States following closely behind. Taiwan and India bagged third and fourth place respectively while Canada and the Czech Republic took the fifth and sixth spots.

Poland sits comfortably on the seventh slot, while Malaysia managed to bag a seventh place in the list. Lithuania and Hungary are ninth and tenth respectively in the Cushman & Wakefield report.

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