Samsung To Improve China Sales With 108-Megapixel Image Sensor

Samsung To Improve China Sales With 108-Megapixel Image Sensor
A general view shows the Samsung Experience Store space during a product launch for the Samsung Galaxy Note 10 in London, Britain, August 5, 2019. (Photo: REUTERS/Toby Melville)

Samsung's 108-megapixel image sensor, with a resolution like that of a "high-end DSLR camera," will be in an upcoming phone of  Chinese electronics company Xiaomi, a signal of the company gaining foothold once more in the Chinese smartphone market by selling component parts.

This 108-megapixel image sensor can also record up to 6K video but since this will be dependent on the RAM and processor of the phone, the first phone with this sensor has the possibility of not being able to record 6K yet.

This 180-megapixel image sensor is the industry's first and Samsung's strategy of gaining a great chunk of the Chinese market after getting sidelined by domestic players.

The last few years saw the company in intense competition with Huawei and Xiaomi which finally won the smartphone sales race, leading Samsung's market share plunging to 1%.

Neil Shah, research director at Counterpoint Research said that though "Samsung's market share in China is just 1%" because of "its strong component business, it is gaining foothold" especially since the Chinese consumers want the latest technology in their devices.

Likewise, Samsung is not new in making camera sensors because it actually makes and sells cameras.

The South Korean technology giant's move of bolstering its innovative smartphone component parts sales to one of the world's largest smartphone makers is one of their strategies as they grow globally.

The diminished standing of Samsung in smartphones will surely change as they already have deals with Oppo to supply it with image sensors.

Connections with Chinese smartphone makers are much sought after because three of the top five biggest smartphone players by market share are from China.

The Samsung processor is another winning smartphone component that the likes of Motorola, owned by China's Lenovo, will be used according to a company announcement in May.

With its OLED display technology and memory chips like Storage NAND and DRAM, "Samsung has grown significantly'" with the "growth of Huawei, Oppo, Vivo, Xiaomi, Realme and OnePlus," Shah added.

Though their second-quarter operating profit dropped more than 55% year-on-year, Samsung said that "demand was solid for 5G modems and high-resolution/big-pixel image sensors."

When it comes to their research and development, Samsung also had developed, for their component business, a processor and modem, a system-on-chip (SoC).

Samsung would also invest $116 billion in advanced processing chips through 2030 as they move away from memory chips.

Last year, Samsung had begun building a second production line for memory chips at its factory in the Chinese city of Xi'an.

Samsung is the biggest manufacturer in China of storage, OLED displays and RAM making almost every smartphone in the world operating on a component part made by Samsung.

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