Volkswagen Marks Shift Into Electrification With New Model And Official Logo

Volkswagen AG
Presentation of Volkswagen's electric ID.3 pre-production prototype car at the International Frankfurt Motor Show (Photo: Reuters / Joe White)

Volkswagen AG made quite an impact on the first day of the Frankfurt Auto Show. The company had not only debuted new vehicle models at the event, but it also revealed its new logo, marking its shift into the new electric era.

The German carmaker's logo has been left relatively unchanged since the Second World War. The VW emblem has, of course, become iconic throughout the decades, which means the significant design change does put a lot of emphasis into the company resolve into shifting to an entirely new segment in the automotive market.

The company's brand new logo was officially unveiled at two separate occasions this week. Volkswagen uncovered the new emblem on top of its headquarters in Wolfsburg, Germany on Monday.

This was then followed by the unveiling of its new fully-electric Volkswagen ID.3 model at the Frankfurt Auto Show with the vehicle sporting the company's new logo. The new fully-electric ID.3 is the company's first model in its aggressive $33 billion push to shift into being a fully electric vehicle company.

The Volkswagen ID.3 is the company's first volley in its attempt to provide customers with an affordable mass-market electrified solution. Volkswagen hopes that the $33,200 vehicle will become a global trendsetter and transform the market, much like what its iconic Beetle had done in the last century.

According to the Volkswagen, the new logo, which still features the iconic twin steps, is a clear reflection of the company's willingness to gamble on its ambition of becoming a global leader in the electric vehicle space.

The ambitious plan comes just four years after the company was caught in a global scandal involving its diesel engines. The diesel emission cheating scandal had plunged the company into its worst crisis ever. Now, the company is apparently ready to put those things behind it as it looks forward to new electrified horizons.

Volkswagen CEO Herbert Diess mentioned during the unveiling of the ID.3 that the event was indeed a decisive moment for the company. The executive also called for the end of coal-generated electricity and the push for greener alternatives.

Volkswagen doubled down on its green initiative during the event, offering guests with vegan finger food as they walked through the entryway with "How can we save the world for our children?" embossed on the walls.

While Volkswagen's mission and goals for its future have become quite clear, there are still some concerns from skeptics of the company's new strategy. Some consumers have expressed concerns on whether or not the company can compete with electric veterans such as Tesla. Meanwhile, other consumers have expressed concerns over the company's products and whether they would be able to provide sufficient range and charging times to become competitive.  

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