Pop star Rihanna apologized directly about an event that she arrived late and made her audience wait for long.
Rihanna came to South Korea on September 16th in the afternoon. She was expected to hold her makeup class of her own brand, Fenty Beauty, at Lotte World Tower, Songpa-gu, Seoul from 5pm on the 17th.
However, Rihanna did not appear without any notice in advance, causing many fans and officials to wait.
In the middle of criticism, Rihanna made an appearance with exciting dance and facial expression in her SNS Live broadcast.
Arriving late for two and a half hours, Rihanna went on stage and apologized, "I am so sorry. I am late because of a traffic jam."
In the meantime, she exchanged questions with her fans and led the beauty class.
However, the aftermath of her carelessness is likely to grow. Rihanna was planning to hold a photo event for journalists from 7:30 pm. The photo event was also delayed for about two hours.
Rihanna was also planning to hold a main event in the Shinsegae Duty Free Shop in Myeong-dong. All her subsequent events were delayed one after the other because of her failure to meet the time in her first event.
Rihanna and Fenty Beauty will be watched how they would address the negative impression among their Korean fans.