Marketplace Tailor-Made For Singles Takes Off In China
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Taking off in China is the singles economy, the marketplace that caters to the increasing number of single consumers with customized products and services like small-scale, individualized home appliances and single-friendly meals, with an inviting ambiance to single diners as well.

Market insiders attribute the rise in demand for such particular products and services designed for singles to the majority of Chinese who are not only quality-conscious but also concerned about how their single status comes across.

Even e-commerce platforms have a special section that offers a great number of single-friendly products like small foldable water boilers that hold only just 0.6 liter and small rice cookers with just a diameter of 20 centimeters.

These household products not only save space, they are also convenient to use and looks elegant at the same time.

Alibaba's e-commerce shopping website, Tmall, sold a mini rice cooker from Supor with only a voluime of 1.6 liters for 159 yuan (US$22.4) and got a sale of 60,000 units just in September.

Not surprising considering this rice cooker is not only cheap, it can also cook porridge and soups.

Not far behind in sales that single Chinese people favor when it comes to home appliances are the small washing machines with dryers that need no more than half a square meter of space and able to wash around five garments at a time.

Pu Zhengning, associate dean of the School of Economics and Management at Southeast University in Nanjing said that because of the "booming singles economy," small home appliances "are hot."

Though a large number of people live alone while some singles live with partners, many "like to pursue a high-quality lifestyle" and small good-looking home appliances not only cater to their needs but also show "that one can live very well alone" Pu added.

Pu predicts that this trend of miniature home products and appliances will become more prominent and mainstream as the number of single Chinese continue to increase.

Though many singles like to cook at home, they also prefer food deliveries or restaurants.

This led to restaurants introducing single diner-friendly seating arrangements and single pots and menus catering to only one person.

Producing as much as 70 restaurant search results in Beijing alone, a search on Dazhongdianping, a Chinese customer review app similar to Yelp of "barbecue for one person," is enough of a proof of the power of the single Chinese marketplace.

Back on trend also is the marketing strategy used in the 1970s and '80s wherein small packaged foods like a 200-milliliter of red wine or a 100 grams of rice and the likes are back on supermarket shelves.

Used during those times to match the ability of lower-income households to buy, now, it's back to match the buying preference of single people in China.

Neil Wang, president of consultancy Frost & Sullivan in China said that, "Being alone doesn't mean being lonely" that's why many choose to stay single.

Neil also added that a small portion of food, or combos when it comes to restaurant menus, enough for one person makes single diners feel good.